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Portrait of Baptiste Oddos

Baptiste, aka Websilon

Digital strategy, consulting and training in SEO, GEO and AI, for businesses of every size.

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What
I do

SEO

Technical fixes, site structure, content and links that lift you up the rankings for the searches your customers make.

GEO

Do ChatGPT, Claude, Gemini and Perplexity mention you? I find out, then work on getting you into their answers.

AI strategy

Priorities, the right models, budget and data governance, set out in a roadmap your teams can follow.

Digital strategy

Positioning, channels, acquisition and measurement in a single plan, with what pays first.

Consulting, audits, training

A second opinion when you have a big call to make, an audit that puts numbers on your priorities, and training so your teams can run with it.

Search
has changed

More and more of your customers now search with AI, and the answer names just a handful of brands. SEO still shapes what these tools read. GEO works on what they remember and recommend.

Be THE answer
  • AI visibilityWhich questions you show up for, and where a competitor gets the mention instead.
  • Citable contentClear, well-sourced pages that AI tools can easily quote.
  • Structured dataYour business, described in a way machines understand.
  • Citation trackingRegular checks, question by question.
  • Digital marketingThe right acquisition channels for your market and budget.
  • Site optimizationDevelopment work for a faster, sturdier site.
  • UX improvementsSimpler paths, so visitors find what they came for.
  • Funnel optimizationFewer people dropping off between first visit and checkout.
  • AI masteryPut AI to work alongside your team to grow and scale your business.
  • AI training and SEO/GEO best practiceLasting improvements to how your team works, in line with the course you've set.

How I work

Who it's
for

Small businesses

Concrete next steps that fit your budget and what your business really needs.

Mid-sized companies

Regular support to grow your business, working hand in hand with your team and your agencies.

Large enterprises

Audits, clear trade-offs and specialist expertise on complex challenges and multichannel communication.

Six levers

  • Research : Know your market and your competitors
  • Technical : Crawling, speed, indexing
  • Content : Written for your customers and for AI
  • Authority : Your online reputation
  • Digital marketing : Turn visitors into customers
  • Measurement : Tie every action to a result
Landscape in Ardèche

Based in the heart of Ardèche, France, I put everything I know to work for your business, so it runs better for the long haul. Audits, consulting, development, expert advice and training. Let's talk: call +33 6 13 29 41 21 or email b.oddos@websilon.net.

A few clients who've trusted us since 2009

These businesses came to me for all kinds of work, from digital strategy to SEO (organic search), GEO (getting cited by AI) and SEM (Google Ads), along with plenty of development, mostly on WordPress, in partnership with Bastien Cozic (Le Weboratoire). Every project is different, so get in touch if you'd like to hear more about the work I've done for my clients since Websilon began.

What I do

    You get

    Let's talk about your project

    Legal notice

    Publisher

    Baptiste Oddos Giamarchi (BOG), sole proprietor trading as Websilon. 870 impasse Pouchounet, 07110 Sanilhac, France. SIRET 514 329 499 00057. Contact: contact@websilon.net. Publication director: Baptiste Oddos Giamarchi.

    Hosting

    o2switch, 222 boulevard Gustave Flaubert, 63000 Clermont-Ferrand, France.

    Privacy

    This site sets no tracking cookies and doesn't measure your browsing. What you enter in the form is used only to reply to you. It's kept for as long as we're in touch and deleted on request at contact@websilon.net. You have the right to access, correct and erase your data.

    Credits

    Some images are royalty-free stock photos.